We live in a data rich culture. What we do with that data will be the determining factor of how useful that information is to guide change in our school systems. Data are numbers without stories. Stories compel people to understand, to empathize and in education, to rally together to address. There is no substitute for the powerful influence a story can have. I'm not sure you can say the same about data. Through leveraging student voice, Captivate Media allowed us to tell the stories of the student experiences in our high school, and reinforce those stories with data that had been collected. It created a sense of urgency to the work that cannot be replicated by data alone. In short, Captivate Media helped humanize our data which created a bias towards action.

Mark McilmoylePrincipal, Mound Westonka High School