Four educators from the Rosemount-Apple Valley-Eagan Public Schools were asked to come to be interviewed for what they thought was a teacher recruitment video. Instead they received video messages from their students and a surprise in-person visit from those students after they saw the message.
Listen: A candid conversation about the making of the video
In this Spotlight episode, Captivate Media team members Nick Barr and Andrew Coons join Jake and Jenna to talk about a recent project for the Rosemount-Apple Valley-Eagan Public Schools that had a huge impact on social media. This video for Teacher Appreciation Week went viral with over 100k views in 48 hours and was picked up by Kare 11 to be shown during their Breaking the News segment.
The team reflects on how the project came about, what the goals were for a video of this nature, the challenges that were presented, and how storytelling and heart played an integral part of the entire production process.
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