REFERENDUM CAMPAIGNS

Build a more secure future for your students and staff, by educating and empowering voters to support your district. Successfully passing a school referendum requires strategic, honest messaging that builds trust between the school district and community members.

By clearly communicating the value of your needs and effectively connecting them to your proposed solutions, you build understanding that drives results. Whether you’re just starting the process or have a fully developed referendum plan, we can help.

More than 90% of the campaigns we assist with have been successful because

SOUTH WASHINGTON COUNTY
PUBLIC SCHOOLS

DELIVERABLES:

FILM
Scripted Storytelling Video
Social Media Videos

South Washington County Schools came to Captivate with the desire to explain their budget needs in a way that was easy to understand and also attention grabbing. We worked with them to develop a concept that mixed interviews and supporting footage with an analogy of a budget balancing on a seesaw. This use of analogy helped the concepts stick and visually demonstrated the complexity of school budgets. Our crew spent one day on site with South Washington County Staff, and then a morning at a local park getting the necessary seesaw footage. Thinking outside the box helped create a concept that brought their campaign to life!

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ANNANDALE
PUBLIC SCHOOLS

DELIVERABLES:

FILM
Series of Live-Action Storytelling Videos

Captivate partnered with Annandale Public Schools to help illustrate the “why” behind their proposed referendum. We produced a series of 3 live-action storytelling videos by capturing a combination of interviews, school footage, motion graphics and music to reinforce their targeted key messages. Our crew needed one day of on-site production to get all the needed elements to tell this story. Video is an emotional medium and we can most effectively show the heart for the proposed updates through this channel.

BIG LAKE
SCHOOLS

DELIVERABLES:

FILM
Overview Storytelling Video

GRAPHIC DESIGN
Referendum Logo
Mailer
Postcard
Sandwich Board
Social Media Graphics

Big Lake Schools was in need of a video that could incorporate the overview messaging of their entire referendum ask. Captivate crafted a 3-4 minute referendum storytelling video that incorporated  interviews with district stakeholders, video footage and motion graphics to reinforce key messages. Our team also partnered with the district to design their referendum logo, direct mailers and more  for their campaign.

MORA
PUBLIC SCHOOLS

DELIVERABLES:

MOTION GRAPHICS
Animated Storytelling Video

Animation has the power to take information and make it clear, concise and engaging. Mora Public Schools came to us with a challenge of making their current local needs as well as the complexity of education funding tangible to the average voter. Captivate created a 1-3 minute animated video to help explain the complexity of school funding to voters and outline the need for specific school improvements. This animated video was scripted from start to finish and uses all motion graphics to illustrate the story. Complex topics benefit greatly from an animated style, as they can be broken into easy to understand and memorable visuals. Graphics created for this video can also be used in other referendum communications produced by the district.

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