REFERENDUM CAMPAIGNS

Build a more secure future for your students and staff, by educating and empowering voters to support your district. Successfully passing a school referendum requires strategic, honest messaging that builds trust between the school district and community members.

By clearly communicating the value of your needs and effectively connecting them to your proposed solutions, you build understanding that drives results. Whether you’re just starting the process or have a fully developed referendum plan, we can help.

More than 90% of the campaigns we assist with have been successful because

ELY
AREA SCHOOLS

DELIVERABLES:

FILM
Live-Action Storytelling Video

MOTION GRAPHICS
Shorter Content Optimized Social Media

Captivate partnered with Ely Public Schools to help illustrate the “why” behind their proposed referendum. We produced a 3-4 minute live-action storytelling overview video by capturing a combination of interviews, school footage, motion graphics and music to reinforce their referendum key messages. Our crew needed one day of on-site production to get all the needed elements to tell this story. Video is an emotional medium and we can most effectively show the heart for the proposed updates through this channel.

What our clients are saying about us

MENOMINEE AREA
PUBLIC SCHOOLS

DELIVERABLES:

FILM
Hybrid Storytelling Video

GRAPHIC DESIGN
Logo
Mailer

Menominee was in need of a video that could explain more complex messaging that needs extra visual support. Captivate crafted a 3-4 minute referendum hybrid storytelling video that incorporated voice over and motion graphics as well as interviews and video footage.

MORA
PUBLIC SCHOOLS

DELIVERABLES:

FILM
Animated Storytelling

Animation has the power to take information and make it clear, concise and engaging. Mora Public Schools came to us with a challenge of making their current local needs as well as the complexity of education funding tangible to the average voter. Captivate created a 1-3 minute animated video to help explain the complexity of school funding to voters and outline the need for specific school improvements. This animated video was scripted from start to finish and uses all motion graphics to illustrate the story. Complex topics benefit greatly from an animated style, as they can be broken into easy to understand and memorable visuals. Graphics created for this video can also be used in other referendum communications produced by the district.

Ready to get started?