Drum Roll Please…
The New Byron Bear
At a Glance
Byron Public Schools is a southern Minnesota school district serving about 2,000 students within four buildings. It’s a vibrant community with a rich history. There has also been a recent influx of young families who desire a culture of continuous improvement.
Brand Storytelling Video
OUR BRAND STORYTELLING STRATEGY
The contrast of a proud history and fresh vibe of young families in Byron was calling for an updated school district brand that brings unity around their mission to Learn-Share-Innovate and Inspire.
A brand storytelling video revealed the new look and illustrate the “why” behind the positive change. Our film production team crafted a script mirroring the district persona and honoring new and loyal families within the community. The final video playfully outlines the history and challenge of having dozens of different bears associated with the district and ends with a drum roll to reveal the new logo.