Captivate Media + Consulting is a team of strategic communications experts with a deep understanding of the challenges and opportunities facing education.
We craft high-impact communications and marketing plans, graphic design, motion graphics and videos that communicate complex messages with clarity, purpose and intent.
Creators of the customizable WI School Funding video.
Strategic Communications
+ Referendum Campaigns
At Captivate Media + Consulting, our team of communications strategists are backed by cinematographers and graphic designers who understand education, making us the perfect one-stop-shop for any campaign.
Successfully passing a school referendum or implementing an effective enrollment campaign requires strategic, honest messaging that builds trust between the school district and community members. We bring decades of combined experience; plus added capacity and flexibility to your team, ensuring your communications are strategically developed with clarity, purpose and intent. Whether you’re just starting the process or have a fully developed communications plan, we can help.
Project Highlight:
Olympia CUSD 16 Referendum Campaign
DELIVERABLES:
COMPREHENSIVE COMMUNICATIONS PLAN
Slogan + Key Messaging
Social Media Content Calendar
Slide Decks
FILM
Education Fund Video
Operation Fund Video
Overview Video
DESIGN
Campaign Logos
Fast Facts Sheet + Infographics
Social Media Graphics
Newsletter Redesign
Informational Post Cards
This two-question campaign was successful with approximately 65% support for each question and increased community trust as a result of the face-to-face and transparent approach of the campaign. Our campaign addressed the challenges facing a rural district spread over a large geographic area (largest by square miles in Illinois) by empowering staff to share information and holding presentations at existing community meetings.
* 2024 NSPRA Golden Achievement Award
Project Highlight:
St. Paul Public Schools Nutrition Services
DELIVERABLES:
FILM
Nutrition Services Video
Farm to Table Video
DIGITAL DESIGN
Logo
Style Guide
Infographic
SPPS Nutrition Services is ready for an initiative that will refresh their look and perception, educate students and the community to healthy eating habits and new programs, recruit new employees and help people always know how to access the food and when it’s available.
Project Highlight:
Big Lake Schools
DELIVERABLES:
FILM
Overview Storytelling Video
DIGITAL DESIGN
Referendum Logo
Mailer
Postcard
Sandwich Board
Social Media Graphics
Big Lake Schools was in need of a video that could incorporate the overview messaging of their entire referendum ask. Captivate crafted a 3-4 minute referendum storytelling video that incorporated interviews with district stakeholders, video footage and motion graphics to reinforce key messages. Our team also partnered with the district to design their referendum logo, direct mailers and more for their campaign.
AnimatED
customizable videos
AnimatED video content offers an effective and engaging way to deliver and explain complex information to your audiences. Check out our growing list of customizable animated video content to address important issues that school districts face.
Take advantage of these cost-effective, templated explainer videos while still customizing key visuals and messages to your district.
Video Highlight:
Winter Weather Decisions
Winter weather can be disruptive and create unsafe conditions for your students, buses, and staff members. When it comes to making decisions about early dismissals and cancellations, district leaders are under immense pressure to communicate in a timely and clear way.
This animated “explainer” video shares information about how districts like yours make winter weather decisions with student safety as the primary focus. Customized to include your district’s decision-making guidelines, the video ensures that your community can better understand the process and rationale of school delays or closures in advance.
Video Highlight:
Wisconsin School Funding
Funding the needs of our schools has been a growing challenge in Wisconsin, especially since 2010 when revenue caps stopped being adjusted for inflation. Funding has fallen farther and farther behind the cost of operating schools. Many are unaware of how this impacts students’ educational opportunities.
This video informs your community about the funding challenges schools face and the sacrifices districts have had to make. It includes customizations about your district’s specific funding circumstances. It can also be customized to include information about a referendum in your district or can be utilized to inform your community about school funding in general.
