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Supporting Greater Minnesota School Districts

We are K12 leaders in school communications using story to positively impact education.

We empower school districts large and small to get results by crafting high-impact professional video, graphic design and animation to communicate complex messages with clarity, purpose and intent.

Educator of Excellence
2023 Award Winners

Did you miss these videos at the conference or do you just want to watch them again? Check out the Educator of Excellence series we created for MREA, highlighting each of the 2023 award winners.

Kristin Doeden

Worthington Public Schools | South Zone

Melissa Oberg

Cook County Public Schools | North Zone

Carin Hagemeyer

Belgrade-Brooten-Elrosa Public Schools | South Central Zone

Angie Hurtig

Bertha-Hewitt School | North Central Zone

2023 Innovation Award
Nature Based Kindergarten Experience

Kasson-Mantorville Schools

2022 Educator of Excellence

Jen Maras | Morris Area School District

Each year, MREA selects one of the four Educators of Excellence to nominate for the National Rural Teacher of the Year award, which is given by the National Rural Education Association. MREA’s selection from 2022, Jen Maras, represented Greater Minnesota by attending the National Rural Education Convention in Chattanooga, Tennessee in November.

Congratulations Jen!


Build a more secure future for your students and staff, by educating and empowering voters to support your district. Successfully passing a school referendum requires strategic, honest messaging that builds trust between the school district and community members.

By clearly communicating the value of your needs and effectively connecting them to your proposed solutions, you build understanding that drives results. Whether you’re just starting the process or have a fully developed referendum plan, we can help.

Conference Highlight:

(Re)Building Trust for Referendum Communications

View from the back of a conference room showing the attendees in chairs facing two presenters at the front of the room

Jake Sturgis, Captivate Founder & CEO, led a breakout session along with Dr. Bill Adams in which they unpacked successful communication strategies that have worked since the playbook changed dramatically starting in 2020. They also shared ways districts can tell stories of student and staff success to rebuild or build trust in key audiences.

Project Highlight:

Big Lake Schools


Overview Storytelling Video

Referendum Logo
Sandwich Board
Social Media Graphics

Big Lake Schools was in need of a video that could incorporate the overview messaging of their entire referendum ask. Captivate crafted a 3-4 minute referendum storytelling video that incorporated  interviews with district stakeholders, video footage and motion graphics to reinforce key messages. Our team also partnered with the district to design their referendum logo, direct mailers and more  for their campaign.

customizable videos

AnimatED video content offers an effective and engaging way to deliver and explain complex information to your audiences. Check out our growing list of customizable animated video content to address important issues that school districts face.

Take advantage of these cost-effective, templated explainer videos while still customizing key visuals and messages to your district.

Video Highlight:

Winter Weather Decisions

Winter weather can be disruptive and create unsafe conditions for your students, buses, and staff members. When it comes to making decisions about early dismissals and cancellations, district leaders are under immense pressure to communicate in a timely and clear way.

This animated “explainer” video shares information about how districts like yours make winter weather decisions with student safety as the primary focus. Customized to include your district’s decision-making guidelines, the video ensures that your community can better understand the process and rationale of school delays or closures in advance.