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Supporting Greater Minnesota School Districts

We are K12 leaders in school communications using story to positively impact education.

We empower school districts large and small to get results by crafting strategic communication plans, high-impact videos, graphic design, and animation to communicate complex messages with clarity, purpose and intent.

2024 National Educator of Excellence

Melissa Oberg | Cook County Public Schools

Congratulations to Melissa Oberg, special education teacher at Cook County Schools in Grand Marais, for being named the 2024 National Rural Teacher of the Year! Watch the video we created when she was named a 2023 MREA Educator of Excellence!

Minnesota rural educators are back-to-back national award winners! Last year, Jen Maras of Morris Area School District held the honor of National Rural Teacher of the Year.

Educator of Excellence
2024 Award Winners

Did you miss these videos at the conference or do you just want to watch them again? Check out the Educator of Excellence series we created for MREA, highlighting each of the 2024 award winners.

Katie Melgaard

Marshall County Central School Disrtict | North Zone

Ashley Wolf

Plainview-Elgin-Millville Community Schools | South Zone

John Short

Waubun-Ogema-White Earth Schools | North Central Zone

Jeff Granrud

Howard Lake-Waverly-Winsted Public Schools | South Central Zone

2024 Innovation Award
Aquatics Collaboration

Cloquet School District

2024 Innovation Award
World of Responsible Kids (WORK)

River Bend Educational District

Referendum
Campaigns

Build a more secure future for your students and staff, by educating and empowering voters to support your district. Successfully passing a school referendum requires strategic, honest messaging that builds trust between the school district and community members.

By clearly communicating the value of your needs and effectively connecting them to your proposed solutions, you build understanding that drives results. Whether you’re just starting the process or have a fully developed referendum plan, we can help.

Project Highlight:

Big Lake Schools

DELIVERABLES:

COMPREHENSIVE COMMUNICATIONS PLAN
Slogan + Key Messaging
Social Media Content Calendar
Slide Decks

FILM
Education Fund Video
Operation Fund Video
Overview Video

DESIGN
Campaign Logos
Fast Facts Sheet + Infographics
Social Media Graphics
Newsletter Redesign
Informational Post Cards

This two-question campaign was successful with approximately 65% support for each question and increased community trust as a result of the face-to-face and transparent approach of the campaign. Our campaign addressed communication challenges facing a rural district spread over a large geographic area (the largest by square miles in Illinois) by empowering staff to share information and holding presentations at existing community meetings.

* 2024 NSPRA Golden Achievement Award

AnimatED
customizable videos

AnimatED video content offers an effective and engaging way to deliver and explain complex information to your audiences. Check out our growing list of customizable animated video content to address important issues that school districts face.

Take advantage of these cost-effective, templated explainer videos while still customizing key visuals and messages to your district.

Video Highlight:

Winter Weather Decisions

Winter weather can be disruptive and create unsafe conditions for your students, buses, and staff members. When it comes to making decisions about early dismissals and cancellations, district leaders are under immense pressure to communicate in a timely and clear way.

This animated “explainer” video shares information about how districts like yours make winter weather decisions with student safety as the primary focus. Customized to include your district’s decision-making guidelines, the video ensures that your community can better understand the process and rationale of school delays or closures in advance.

Video Highlight:

Language Access

While your district may have translation services available in multiple languages, do families know what services are available and how to access them? Who is missing out on these services because they don’t know where to look?
This animated “explainer” video shares the different ways your district can communicate in multiple languages. Customizations include the different methods your district provides for translation, the number of languages spoken across your district, ways to contact your district, and your district logo, colors, and website. This video is available in English, Spanish, Somali, and Hmong and can be created in more languages to meet your district’s needs.

LET’S GET STARTED WITH VIDEO PRODUCTION SERVICES