BRAND STORYTELLING

Sharing your district’s brand by telling stories that are memorable and real will connect you to your stakeholders and make the community stronger.

Brand storytelling promotes your district by sharing narratives that elicit emotion and build understanding, which leads to lasting connections.

BYRON
PUBLIC SCHOOLS

DELIVERABLES:

FILM
Brand Storytelling Video

GRAPHIC DESIGN
District Logo
Secondary Logos
Style Guide

Byron Public Schools was in need of a fresh and consistent visual identity throughout all district communication channels. A brand storytelling video was used at their back-to-school kick-off event to reveal the new logo, illustrate the “why” behind the change, and create ownership and buy-in around the new brand.

FOREST LAKE
AREA SCHOOLS

DELIVERABLES:

FILM
Brand Storytelling Video

Like many school districts, Forest Lake Area Schools is made up of more than a dozen different communities. We developed this epic storytelling video, to meet their district’s goal of rallying their students and families around what it feels and looks like to be part of the journey in Ranger Territory.

SCHOOL DISTRICT 622
COMMUNITY EDUCATION

DELIVERABLES:

FILM
Social Media 3-Video Series
Pathways | ESL | GED

GRAPHIC DESIGN
Logo
Secondary Logos
Style Guide

The new look of North St. Paul-Maplewood-Oakdale’s Adult Basic Education aimed to shift mindsets around the idea of adult “basic” education and elevate the status of the career pathway options while uniting these communities under an all encompassing brand that everyone can get behind.

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