Sharing your district’s brand by telling stories that are memorable and real will connect you to your stakeholders and make the community stronger.
Brand storytelling promotes your district by sharing narratives that elicit emotion and build understanding, which leads to lasting connections.
Byron Public Schools was in need of a fresh and consistent visual identity throughout all district communication channels. A brand storytelling video was used at their back-to-school kick-off event to reveal the new logo, illustrate the “why” behind the change, and create ownership and buy-in around the new brand.
Like many school districts, Forest Lake Area Schools is made up of more than a dozen different communities. We developed this epic storytelling video, to meet their district’s goal of rallying their students and families around what it feels and looks like to be part of the journey in Ranger Territory.
In order to maintain the trust, support and excitement between Roseau Community School and its community, we crafted an appreciation video one year after an approved funding proposal. The goal of this video is to showcase the construction progress on campus and build on the momentum of the contagious positive energy by telling the story of the exciting things to come for all Roseau Rams.
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