Managing communications across platforms, stakeholders, and priorities can be overwhelming for any organization. That’s where we come in. Our strategic communication services are built to amplify your message. Whether you’re informing your community, launching a campaign or navigating change, Captivate Media + Consulting provides decades of experience and becomes an extension of your team, offering the expertise, creativity and capacity to help you communicate with purpose and confidence.
Whether for your entire organization or a specific project, we develop clear, actionable communication and marketing strategies. Our comprehensive plans are built to help education and government clients connect with their audiences, streamline messaging, and achieve their goals.
Minnesota Service Cooperatives (MSC) wanted to strengthen its brand and make sure its message was clear and consistent across the state. We helped create a simple, strategic communication plan that showed the impact of MSC’s work while respecting the unique identities of its nine regional service cooperatives. The plan also helped MSC and the CTE Consortium share messages in a more unified way, with clear goals, key audiences, and tools to promote their services and success.
From strategy to messaging, we help school districts and government agencies build trust and communicate clearly with their communities. Our campaigns are designed to inform, engage, and drive voter understanding.
This 2024 NSPRA Golden Achievement Award winning campaign for Olympia Community Unified School District 16 in Illinois was a two-question referendum which passed with approximately 65% support for each question and increased community trust as a result of the face-to-face and transparent approach of the campaign. The campaign addressed communication challenges facing a rural district spread over a large geographic area by empowering staff to share information and holding presentations with the community.
We create targeted enrollment campaigns that showcase what makes your school/district unique. Through storytelling, digital outreach, and consistent messaging, we help you attract and retain students.
Faced with declining secondary enrollment, St. Cloud Area Schools partnered with Captivate Media + Consulting to reverse the trend using a data-driven, four-step PR process that included 16 focus groups and a two-year communication plan aimed at addressing misperceptions and rebuilding trust. Through strategic messaging, staff training, and marketing materials, including a brand anthem video, social media content, and digital signage, the campaign helped increase enrollment by 566 students, generating over $4 million in new revenue in the first year and over $20 million projected over five years. This was an 2025 NSPRA Golden Achievement Award winning campaign.
Our work is grounded in the proven RPIE model—Research, Planning, Implementation, and Evaluation—ensuring every campaign is thoughtful, strategic, and effective.
We begin by learning your organization’s unique strengths and challenges. Through trend analysis, stakeholder interviews, focus groups, and brand audits, we identify what sets you apart and any potential barriers. We then design a custom strategy aligned with your goals and identity.
Next, we build a tailored communications plan that includes goals, target audiences, key messages, and a clear implementation roadmap. This is a living document that guides us from kick-off to wrap-up.
We craft story-driven, visually engaging content—integrating key messages into every touchpoint. While each campaign is different, deliverables typically include video production for multiple platforms and graphic design for digital and print media, as well as a social media content calendar.
Continuous evaluation allows us to track campaign performance and adjust strategy in real time. When the campaign comes to a close, we facilitate a final evaluation to determine next steps and recommendations, regardless of the outcome.
Whether you need a strategic partner for a high-stakes campaign or cost-effective, ongoing support, we’re here to help you tell your story with clarity, credibility, and impact. Contact us today to get started!
