Effective referendum communication creates the greatest number of informed voters. goes beyond providing information. An effective campaign is about building transparency, and understanding with your community members about the impacts of an upcoming vote. At Captivate Media + Consulting, we’ve work over 80 school referendum campaigns, including bonds, levies, and sales tax initiatives. Whether you’re launching your first campaign or need added capacity, we help districts communicate clearly, confidently, and consistently from early planning through election day.
Referendum campaigns depend on clear messaging and authentic engagement. Your community needs to understand the why, what, and how of your proposal, and how it impacts students, staff, and long-term district goals. Whether you’re shaping your first communication plan or refining a complex strategy, we’re here to help you engage your community at every step.
We understand that referendum campaigns add a heavy layer of work for district leaders already juggling competing demands. Our team brings decades of experience in public education and school referendum planning, backed by expert strategists, graphic designers, videographers and public relations professionals who specialize in working with K-12 and government communication.
No two districts or communities are the same. We tailor our referendum support based on your goals, timeline, and budget. Our services include:
Let’s create a referendum informational campaign that builds understanding and moves a clear message forward. Contact us today to get started.
School districts must navigate strict legal requirements when communicating about ballot measures using public funds. Our approach prioritizes factual, educational messaging that adheres to those requirements and helps foster community understanding and engagement with clear, factual messaging about the impact of any ballot measure.
