Referendum Campaign Services

Build Understanding. Earn Trust. Drive Support.

Effective referendum communication goes beyond providing information. An effective campaign is about building transparency, trust, and understanding with your community.

At Captivate Media + Consulting, we’ve supported over 80 school referendum campaigns, including bonds, levies, and sales tax initiatives. Whether you’re launching your first campaign or need added capacity, we help districts communicate clearly, confidently, and consistently from early planning through election day.

A Well-Informed Community Is Essential

Referendum campaigns depend on clear messaging and authentic engagement. Your community needs to understand the why, what, and how of your proposal, and how it impacts students, staff, and long-term district goals.

Whether you’re shaping your first communication plan or refining a complex strategy, we’re here to help you engage your community at every step.

Strategic Communication Support When You Need It

We understand that referendum campaigns add a heavy layer of work for district leaders already juggling competing demands.

Our team brings decades of experience in public education and school referendum planning, backed by expert strategists, graphic designers, videographers and public relations professionals who specialize in working with K-12 and government communication.

Custom REFERENDUM Services FOR Your District’s Needs

No two districts or communities are the same. We tailor our referendum support based on your goals, timeline, and budget. Our services include:

STRATEGIC COMMUNICATION PLANNING

Campaign brand and visual identity

Message development and talking points

Print Materials and digital design

Referendum explainer videoS

Social media content strategy and graphics

Website content, FAQs, and landing pages

Staff and family communication toolkits

Our Process

We gather school community insights and data to understand priorities, perceptions, and communication needs.
We develop a clear, strategic communication plan to build awareness, understanding, and trust.
We create and deliver consistent, engaging messages across print, digital, and video platforms and in-person engagment opportunities.
We measure results and feedback to refine strategies and ensure effective community engagement.

Ready to Strengthen Your Referendum Communication?

Let’s create a referendum informational campaign that builds trust and moves your community forward.
Contact us today to get started.