Schools and mission-driven organizations come to us with big challenges — and we love helping them solve them. This is where Captivate Media + Consulting pulls back the curtain on the projects we're most proud of, and the outcomes that followed. See how strategy and storytelling move organizations forward.
This referendum followed a successful enrollment campaign that addressed years of declining enrollment and community misperceptions. We partnered with St. Cloud Area Schools on both projects, leading to a seamless transition. This campaign demonstrates how strategic communication, rooted in community engagement with a foundation of trust, can deliver measurable outcomes in complex and divided communities.
Over a five-year period, Nicollet Public School experienced a 10% decline in enrollment. Projections showed an additional 7% decrease, including a 30% projected drop in kindergarten enrollment. Several factors impacted enrollment, including declining birth rates, stagnant housing growth, and increased school choice options, including a large public school system within 20 minutes of Nicollet. Reversing the enrollment decline was critical to the district’s financial stability and long-term sustainability. We partnered with Nicollet to develop a strategic enrollment campaign on a limited budget.
When LeadingAge Minnesota Foundation (LAMF) needed a video series to support recruitment, onboarding, and career exploration for New Americans considering long-term care careers in Minnesota, they launched a competitive RFP process to find the right creative partner.
We partnered with Willmar to create a comprehensive communications plan and support tactics to engage the community, showcase the districts achievements, and enhance the districts public image, despite the outside noise. Our goal was to be a supportive partner that shaped how the district communicated with staff, families and residents.
St. Cloud Area Schools faced a common issue: declining enrollment, particularly at the secondary level. Here’s how we helped them reverse this trend and boost student enrollment and revenue through our four-step PR process.
