July Blog

July kept us moving, but we wouldn’t have it any other way! We kicked things off with a Team Day at Target Field, where we celebrated our accomplishments, planned out the objectives for the next 6 months, and ate plenty of hotdogs! It was a well-earned afternoon in the sun with some of our favorite people before a busy stretch of the month ahead.

June Blog

Graduating Students walking the hallways

JUNE RECAP Stories, Conferences, and Graduation Season It’s been a whirlwind of a time and Captivate Media + Consulting. Lets walk through the adventures of June together! June Wrap Up As we transition into the hottest time of the year, we want to take some time to reflect on the cool moments we got to […]

May Blog

Jake and Chelsea at MinnSPRA

After months of conversations with school districts and nonprofits, we keep hearing the same thing: budgets are tighter, expectations are higher, and the pressure to communicate more with less isn’t going away. And yet, most organizations are still waiting until they have the “perfect” budget or the “right” moment to invest in their story.

Case Study: LeadingAge Minnesota Foundation

When LeadingAge Minnesota Foundation (LAMF) needed a video series to support recruitment, onboarding, and career exploration for New Americans considering long-term care careers in Minnesota, they launched a competitive RFP process to find the right creative partner.

Case Study: Willmar Public Schools

We partnered with Willmar to create a comprehensive communications plan and support tactics to engage the community, showcase the districts achievements, and enhance the districts public image, despite the outside noise.  Our goal was to be a supportive partner that shaped how the district communicated with staff, families and residents. 

Case Study: St. Cloud Area Schools Enrollment

Golden achievement badge over an image of st. cloud graduates

St. Cloud Area Schools faced a common issue: declining enrollment, particularly at the secondary level. Here’s how we helped them reverse this trend and boost student enrollment and revenue through our four-step PR process.

April Blog

Jake and Chelsea at MinnSPRA

After months of conversations with school districts and nonprofits, we keep hearing the same thing: budgets are tighter, expectations are higher, and the pressure to communicate more with less isn’t going away. And yet, most organizations are still waiting until they have the “perfect” budget or the “right” moment to invest in their story.

March Blog

After years of producing video for K-12 clients, we keep seeing the same pattern: the videos that perform the best – the ones that get shared, watched all the way through, and actually move people, almost never lead with the institution.

New Federal Regulations: Audio Descriptions

Colleen Herbert Interview

Audio Descriptions Make Your Videos More Accessible Accessibility requirements for video is changing. Are your videos in compliance? Large school districts will soon need to meet WCAG 2.1 Level AA standards for their digital content, which includes audio descriptions for video. Audio descriptions are narrated explanations added to video content. They describe what is happening […]