Referendum Campaign Services

Build Understanding. Earn Trust. Drive Support.

Effective referendum communication goes beyond providing information. An effective campaign is about building transparency, trust, and understanding with your community.

At Captivate Media + Consulting, we’ve supported over 80 school referendum campaigns, including bonds, levies, and sales tax initiatives. Whether you’re launching your first campaign or need added capacity, we help districts communicate clearly, confidently, and consistently from early planning through election day.

A Well-Informed Community Is Essential

Successful campaigns depend on clear messaging. Your community needs to understand the why, what, and how of your proposal, and how it impacts students, staff, and long-term district goals.

Whether you’re shaping your first communication plan or refining a complex strategy, we’re here to help you engage your community at every step.

Strategic Communication Support When You Need It

We understand that referendum campaigns add a heavy layer of work for district leaders already juggling competing demands.

Our team brings decades of experience in public education and school referendum planning, backed by expert strategists, graphic designers, videographers and public relations professionals who specialize in working with K-12 and government communication.

Custom REFERENDUM Services FOR Your District’s Needs

No two districts or communities are the same. We tailor our referendum support based on your goals, timeline, and budget. Our services include:

STRATEGIC COMMUNICATION PLANNING

Campaign brand and visual identity

Message development and talking points

Print Materials and digital design

Referendum explainer videoS

Social media content strategy and graphics

Website content, FAQs, and landing pages

Staff and family communication toolkits

Why Motion Graphics?

Motion graphic videos are often produced faster and more budget-friendly than traditional video. They eliminate the need for on-site filming, interviews, and travel—making them ideal for tight timelines or limited production budgets. 
Unlike live-action footage, animation isn’t bound by space, people, or weather. Whether you’re explaining school funding, health protocols, policy changes, or organizational values, motion graphics let you bring any concept to life—creatively and clearly.
Live videos can quickly become outdated due to staffing changes, seasonal visuals, or shifting programs. Motion graphics offer long-term value—they’re easily updated, rebranded, and repurposed as your messaging evolves.
Live videos can quickly become outdated due to staffing changes, seasonal visuals, or shifting programs. Motion graphics offer long-term value—they’re easily updated, rebranded, and repurposed as your messaging evolves.

Ready to Strengthen Your Referendum Communication?

Let’s create a plan that builds trust and moves your community forward.
Contact us today to get started.