Case Study: St. Cloud Area Schools Referendum
This referendum followed a successful enrollment campaign that addressed years of declining enrollment and community misperceptions. We partnered with St. Cloud Area Schools on both projects, leading to a seamless transition. This campaign demonstrates how strategic communication, rooted in community engagement with a foundation of trust, can deliver measurable outcomes in complex and divided communities.
Case Study: Nicollet Public School Enrollment
Over a five-year period, Nicollet Public School experienced a 10% decline in enrollment. Projections showed an additional 7% decrease, including a 30% projected drop in kindergarten enrollment.
Several factors impacted enrollment, including declining birth rates, stagnant housing growth, and increased school choice options, including a large public school system within 20 minutes of Nicollet. Reversing the enrollment decline was critical to the district’s financial stability and long-term sustainability. We partnered with Nicollet to develop a strategic enrollment campaign on a limited budget.