CUSTOMIZED explainer videos offer an engaging, efficient way for school districts to deliver clear, accessible information to their communities.

Choose from our growing library of customizable animated videos to address real-world issues school districts face every day.

These templated videos are time-saving, cost-effective, and fully customizable to reflect your district’s branding. All AnimatED videos can also be translated into multiple languages to meet the needs of your diverse community.

District leaders use AnimatED videos on their district websites, in community presentations, email campaigns, and social media to build understanding around a variety of topics.

Language Access

While your district may have translation services available in multiple languages, do families know what services are available and how to access them? Who is missing out on these services because they don’t know where to look?
 
This animated “explainer” video shares the different ways your district can communicate in multiple languages. Customizations include the different methods your district provides for translation, the number of languages spoken across your district, ways to contact your district, and your district logo, colors, and website. This video is available in English, Spanish, Somali, and Hmong and can be created in more languages to meet your district’s needs.

School Attendance

Attendance directly impacts student achievement—but families may not understand the connection. This video helps explain why consistent attendance matters and what families can do to support their students.

This video addresses common barriers to attendance while expressing empathy for real challenges. Customizations include localized attendance data, district resources, and strategies to support students returning to school.

Lunch Procedures

Lunchtime disruptions are common—and often avoidable with clear communication. This video teaches students basic lunchroom etiquette to create a more positive, efficient experience.

This video explains the essential dos and don’ts of lunchtime behavior for students. From waiting patiently in line without cutting to taking the appropriate portions, this video provides essential tips for a positive lunchtime experience. Customize the video to include your district’s cafeteria rules, payment methods, and nutritional program branding.

Standard Response Protocol (SRP)

Your schools are prepared—but do your families know how? The Standard Response Protocol (SRP) outlines five clear actions schools take in emergencies, using language shared across the state.

This video explains how your schools implement SRP alongside local law enforcement and first responders. It can be customized to include your district’s branding, policies, and community partners.

Standard Reunification Method (SRM)

The video emphasizes the importance of maintaining safe environments and outlines the standard response protocols for incidents, which include hold, secure, lockdown, evacuate, and shelter procedures. It advises individuals to stay home, remain informed, and wait for reunification instructions without calling the school to avoid disrupting staff. Reunification may take place at a different location, and individuals should bring a photo ID for the process. Patience and kindness towards staff and others are encouraged during reunification, along with keeping contact information updated with the district.

The Way We Play

Competing with class! All students deserve to enjoy athletics and activities in a safe and supportiveenvironment. Unfortunately, events around the U.S. indicate an increasing level of hostile and disrespectful behavior in high school athletic competitions.

Voiced by students, this video helps high schools demonstrate their commitment to providing activities and events free of harassment and bad conduct. Customize it with your district’s sports policies and photos of your school’s athletes.

Winter Weather

When snow or ice hits, families want timely, transparent updates. This video explains how districts make winter weather decisions—with safety as the priority.

Customizations include your district’s decision-making criteria, communication channels, and visual branding to ensure clarity and consistency during winter weather events.

Application for Educational Benefits

School meals are free for all families in Minnesota, but applying for educational benefits still matters. This video explains the additional resources families may qualify for and how completing the application helps support district funding.

Customizations include your district’s benefits, deadlines, and application process.

Policy Governance

School boards, superintendents, and district administrators are facing ever-increasing political challenges in their day-to-day work. Many community members—including staff and families—don’t understand how decisions are made in districts using a policy governance model.

This video succinctly describes the roles of the school board, the superintendent, and the administration when they cohesively operate within a policy governance model. The video also shows community members the most effective way to share feedback and have their concerns addressed. This video is highly customizable to reflect your own school board.

Coherent Governance

School boards, superintendents and district administrators are facing ever-increasing political challenges in their day-to-day work. And most residents, families and even school staff don’t understand how their district operates or makes decisions.

This video succinctly describes the roles of the school board, the superintendent and the administration when they operate within a coherent governance model. This video is highly customizable to reflect your own school board.

Referendum Campaigns

Keeping your community informed on the details of your referendum is imperative to running a successful campaign. Laying out the benefits of the ask, the financial impact, and the logical consequences of a referendum not passing are all important when helping inform your community about what’s on your ballot.

This video communicates the “what”, “why”, and “how” of your finding request in a simplified and memorable way, so voters are equipped with the knowledge they need when headed to the polls.
Highly customized to include referendum details, ballot language, tax impact, and your district’s branding.

Capital Levy Renewal

Technology Levies, also known as Capital Project Levies, provide critical funding for school districts. When it comes time to renew these levies, it’s important your community is aware of the value these levies bring to your schools and their opportunity to vote. Effective communication, like this video, can engage the community, easily illustrating how these funds directly enhance educational outcomes that benefit students, staff and the school community.

Bonds vs. Levies

Confusion about school funding is one of the biggest barriers to passing referendums. This video explains the difference between bonds and levies, and why they’re essential to sustain education in our home state of Minnesota or throughout the US.

Customizable with details about your district’s upcoming referendum—or used generally to educate your community about school funding.

Ag2School

Many rural communities are unaware of the Ag2School tax credit—and how it impacts school referendums. Clearly communicating the impact of a school funding proposal is a vital step in building trust between your school district and voters.

Districts are using this customizable animated explainer video to clarify messaging about Minnesota Ag2School Tax Credit to ensure the message reaches local agricultural stakeholders.

Wisconsin School Funding

Since 2010, Wisconsin’s school funding model hasn’t kept pace with inflation—leaving districts to do more with less. Many are unaware of how this impacts students’ educational opportunities. This video helps your community understand why finding shortfalls affect student opportunities.

Customize with your district’s funding context and upcoming referendum information or use it to educate the public on state-wide finding challenges.

Minnesota School Funding

In partnership with Minnesota Association of School Administrators (MASA), we have created a video that will help schools clearly communicate about the complexities of Minnesota school funding. Customize the animated video with your own school branding and logos. You can also add information specific to an upcoming referendum.

To customize the video for your district or for more information, fill out the form below.

Let’s Elevate Your Communications

Contact us to find out just how quickly we can deliver customized videos!