Something to Celebrate

Why we changed our profile picture for Pride Month

We recently changed Captivate’s profile picture. 

Why did we do this? Because it’s pretty and trendy? Because we love Fruit Stripe gum? Because Jake asked us to? Yes, yes, and yes, but it’s so much more than that. June is Pride Month and we wanted to show that we support the LGBTQ+ community and the celebration of Pride. As a member of the LGBTQ+ community myself, you could say I was pretty excited about the release of our Pride logo.

“Heart” is one of our core values. We define it as this: “We possess skills and talents that can make a positive impact in our community. Through education, volunteerism and donations, we will seek ways to impact the lives of others.” Supporting things we believe in is one way we live out our core values.

At Captivate, we believe in equity. In schools, gender and sexual orientation are common topics for students and staff, so naturally these are also topics that come up in the work we do. We’re better communicators when we are aware and accepting of people who may look, act, talk, or behave differently than us. Whether it’s attending workshops to learn about gender equity in schools or having simple office conversations amongst ourselves, we continue to keep open minds and stay educated so our work can be the best it can be while honoring those we are communicating for.

What is Pride?

A protest. Yes, Pride is still a protest. In fact, it originated as one. The 1969 Stonewall Riots marked the beginning of a movement for equality for the LGBTQ+ community and those protests are still in the minds of many people marching in Pride parades today.

A way to increase awareness. Increasing awareness in today’s society is still highly important. Pride works toward social acceptance and showing your support can help play a role in shifting social attitudes. During Pride, a time when everyone is “out and proud”, it can be eye-opening to see how large the LGBTQ+ community and its allies are in your community. It not only increases awareness to those who were unaware, but it’s also extremely comforting to members of the LGBTQ+ community to see how many people support them. Many schools also participate in Pride parades, bringing together students and raising awareness within the school and to prospective students.

A celebration. Pride today is more of a celebration than anything. Which is absolutely fabulous! There are few other places where you can see that many happy people in one place. Pride is a time for people to be proud of who they are and a time when they can feel accepted. You can walk down the street, holding the hand of your significant other, and not get stared at, frowned upon, or feel uncomfortable. That might not seem like a big deal to people who can do that every day, but trust me, it’s huge. A Pride parade is an incredibly unifying experience for members of the LGBTQ+ community and the celebration that it has become is not only beautiful, but is one heck of a good time as well!

By changing our profile picture to a “rainbow” we are doing our small part in showing our support of the LGBTQ+ community, including the clients we work with on a daily basis. Our core values are the essence of our identity and through “Heart” we hope to continue to raise awareness toward social acceptance for the LGBTQ+ community and others. And we’re also doing a little celebrating while we’re at it!

If you’d like to show your support, the 2018 Twin Cities Pride Festival is June 23 and 24 at Loring Park with the parade starting on Hennepin Avenue at 11am on Sunday, June 24th. I hope to see you there!


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