2020 Video Trends for School PR
We may not have a crystal ball, but we sure are excited about the future of video in school PR.
In 2019, we saw a huge push for story-driven video content in schools. We’re talking about pride building, heart-tugging, set the fluff aside type of stories. These stories have real, observable impact in communities and schools…and THIS is why we love our job! Your stories are driving real results and real emotions…tears, frustration, empathy, pride, and laughter. They are starting viral social media conversations, changing mindsets, and building trust.
It’s going to be more important than ever this year to create communications that cut through all the noise. Which means taking creative risks in 2020.
Join us as we share our 2020 Video Trends for School PR. We’re combining our experience working with nearly 200 school clients, along with market research, to bring clarity to school communicators. These insights will help you be more effective with your video content in the upcoming year.
We will share our top three trends to watch and what you can do starting with making a solid video plan to get more engagement with your content on social media and beyond.