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Here is our take on new trends within the industry…and some news of our own.

Destination: Cupertino

Learning from the best at the Apple HQ I love editing video, it’s my favorite part of the production process. I get to take all the interviews, all the footage and assets and create something out of it. Something beautiful and creative; something that moves people....

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Can You Hear Me Now?

Getting the attention of local votersPop quiz. How many members of your local school board can you name? City council? County commission? I’m a fairly involved citizen and I’m guessing I could name less than half of my locally elected officials. But ask me who I’m...

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Rules are Meant to be Broken

Our most shared video doesn’t follow the social media playbook A few months ago our team discussed producing a video that would show some of the battles, struggles and successes high school students face today. These are the internal feelings you’d never know if you...

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Podcast: Faith, Work & Growth

Jake's personal journey over the past five years I was invited to share my story at my church about a month ago. The invitation came after my pastor read my blog about getting my hair cut in North Minneapolis. And how I came to some realizations about how race and...

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Customer Service on Location

Videography can be perceived as a profession that relies heavily on technical skills. And certainly, these are prioritized in the craftsmanship we bring to all our videos. But embedded in and woven throughout the technical and editorial requirements is a set of ‘soft skills’.

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Location, Location, Location

Our journey of three office locations in four years Finding an office to launch my business from was one of the first decisions I had to make in 2014. Many people suggested I start with an office in my home. With a small house and two kids under the age of three, I...

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Something to Celebrate

Why we changed our profile picture for Pride MonthWe recently changed Captivate’s profile picture.  Why did we do this? Because it’s pretty and trendy? Because we love Fruit Stripe gum? Because Jake asked us to? Yes, yes, and yes, but it’s so much more than that. June...

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Finding Your Fifth Gear

How to keep going when things get tough Let me preface this blog by saying that I’m a busybody. At work and in my free time I’d rather be active and engaged than sitting around bored. That being said, this last month has put that perspective to the test. May is a very...

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Your Video Sucks!

Dealing with criticism In my role at Captivate Media + Consulting I am always getting criticized. Is this a hostile environment? Do we belittle each other, constantly sizing each other up? Of course not. We have an internal review process before sending a project to a...

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How one teacher changed my life

How one teacher impacted my life   Many of us can point to a teacher or two who has helped shape who we are today. My 8th grade government teacher is the person I can look back at and know I would be a different person if it weren't for her. She saw something in me...

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